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The Showroom organised by the Catalan Fashion Cluster (Modacc) at the 080 Barcelona Fashion event celebrated its eighth edition this week, an edition which the organisers described as the best that has ever been held in this format. By the time the doors closed, several of the Catalan brands with exhibitions had already reached agreements with agents, distributors, and multi-brand shops from the UK, Canada, Germany, Lebanon, and Korea, and it’s predicted that other agreements will be reached in the next few weeks. These successes are the result of approximately three hundred interviews held between international buyers and the twenty Catalan brands present at the Showroom, all specialising in women’s high-end outerwear and accessories.

These successes are the result of approximately three hundred interviews held between international buyers and the twenty Catalan brands

In addition to the trade agreements, the Modacc Cluster celebrated further good news within the framework of the Showroom: representatives for the online sales platform, La Retoute, a leading French company with over nine million users in this country alone, have communicated their intention to incorporate products from various Catalan businesses in their store after seeing, first hand, the collections from brands such as Sita Murt, Yerse, and Nuez Moscada.

At the trade show, held in the Recinto Modernista Sant Pau the last week of June, there were international buyers from countries such as Japan, USA, Canada, China, South Korea, Russia, Lebanon, Germany, Hungary, Israel, Italy, Belgium, UK, France, and Holland, among others, in addition to about fifty Spanish buyers. The buyers made a good evaluation of their stay in Barcelona and of the organisation of the Showroom, highlighting the agenda of personalised meetings and the support they received since arriving in the city. They also placed emphasis on the importance of it being a specialised showroom, very focused on the specific product and target market, and on the exclusive nature of the collections on display.

As for the twenty exhibiting brands: Escorpion, Teoh & Lea and Maite by Lola Casademunt, Agatha Ruiz de la Prada, Designers Society, Guitare, Bolsillo, Simorra, Sita Murt, Yerse, Anna de Manel, Anonyme Designers, Indianas, Magan, Mint and Rose, Nuez Moscada, Tocs, and Simorra, they appreciated that the Showroom allowed them to match their products with new potential markets such as Korea and Japan, helping them to create a network of contacts in a much easier and more efficient way. The combination of emerging brands and more established businesses has also paid off in its encouragement of lateral learning at the exhibition, with both groups exchanging knowledge and enriching experiences.